Vacation Picks for Sunny Days and Getaways

Built for holiday packing, summer gifts and everyday reminders of a favorite trip, the Vacation collection starts with sunny plans, travel moods and time away from the usual routine. The live collection currently brings together 17 products, including a skater dress and swim-ready styles for a vacation mood. Choose the product the recipient is likely to use from the Vacation collection, then let Masha, Bear or another familiar friend guide the artwork. The live range in the Vacation collection can be compared online before the final choice.

Choose the Product Before the Matching Theme

The live collection currently brings together 17 products, including a skater dress and swim-ready styles for a vacation mood. The shared direction comes from sunny plans, travel moods and time away from the usual routine, which gives the page a bright, relaxed identity without turning unlike products into exact matches. Think about holiday packing, summer gifts and everyday reminders of a favorite trip, then compare the formats that are live today. The campaign name for the Vacation collection can guide discovery, while the live assortment defines what the visitor can actually choose.

Which Character Makes the Theme Personal?

Within the Vacation collection, character choice gives the campaign a personal angle. A design from the Vacation collection led by Bear feels different from one centered on Masha, Penguin or the Wolves. Notice whether a print from the Vacation collection suits the fan and whether the underlying item fits the occasion. In the Vacation collection, the personal connection carries more value than selecting the largest print. That balance keeps the Vacation collection page helpful before the product grid and avoids empty promotional language.